Crayon win gold at the DMA awards 2011
On Wednesday Crayon won gold for “Best use of eCRM” at the DMA Awards. The win was for the SICAMS tool (recently rebranded as “Connect”) we developed for BT.
It seems all the hard work was worth it!
DMA case study
Judge’s comment: “This microsite allows advisers to assemble an email while they’re on a call and is as close to real-time CRM that the judges have ever seen. It’s very easy for call centre advisors to use, and very personal and relevant for the customer – pure genius.” Lazar Dzamic, Kitcatt Nohr Digitas